Marketing on the Fast Track with Cannonball Racing

Large and small businesses are using drag racing to provide the right environment for effective sports marketing. Cannonball Racing offers virtually unlimited opportunities for sponsors to become part of the fast-paced world of championship drag racing. The level of involvement can range from one event to the full schedule of races.

Why Sponsor Cannonball Racing?

It's clear why many of America's most respected companies are involved with drag racing. Here are a few reasons.....

• Delivers a national audience with desirable demographics
• Maximizes sponsor exposure through electronic and print media, local marketing, and on-site activities 
• Provides an environment for successful marketing programs

Scotty Cannon Career Highlights

•   Early innovator of the IHRA Pro Modified Division
•   Won IHRA Pro Modified World Championships in 1991, 1992, 1993, 1994, 1996 and 1998
•   27 National event wins in Pro Modified, 2 in IHRA Top Fuel
•   Seven time Car Craft Magazine All Star Race Team Awards
•   3 NHRA Final Round Appearances in Nitro Funny Car
•   Crew Chief for Scott Cannon Jr. 2007 IHRA Pro Modified World Champion
•   Scotty Cannon continues to hold the record for most round wins and most event victories (30 plus) in Pro Modified since the category’s inception in 1990
•   Won the prestigious Car Craft Magazine All Star Award 7 times (1992-1998)
•   1999 National Hot Rod Association Rookie of the Year
•   2007 Torco Race Fuels CompetitionPlus.Com Inaugural War Stories Champion

240 MPH Billboard

Team sponsorship is the key that opens the door for effective corporate hospitality events, productive business-to-business marketing, and unforgettable VIP entertainment. It lays the foundation for a fully integrated marketing program that can include driver endorsements, trade and consumer advertising, imaginative sales promotion programs, and public relations activities featuring Cannonball Racing's racecars and drivers. Sponsorship provides premium brand identification on the racecar, team uniforms, and transporter. Imagine the impact of a 240 mph billboard for your brand!

Sponsorship will enable you to generate additional exposure through the use of regional promotional activities such as car displays and corporate entertainment of important guests and customers in the actual racing environment; the normal formality that can create tension in business situations is left at the front gate. Cannonball Racing can put your key customers in the middle of the action and entertain them as like few other entertainment avenues can. Most importantly, you'll have their attention for an entire weekend, rather that a few hours.

Please Contact Vito Micciolo @ 201-421-7416

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